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Posted by on Dec 17, 2013 | 24 comments

Holiday Giveaway #7: The Purple Goose

Holiday Giveaway #7: The Purple Goose

Today we’re featuring The Purple Goose in our Eight Days of Del Ray Holiday Giveaway. Throughout the month of December, we’ve partnered with several members of the Del Ray Business Association to offer giveaways to our readers. Keep reading to find out how to enter!

The Purple Goose located at 2005 Mt. Vernon Avenue is a magical boutique with mesmerizing displays of toys and clothes, something like a delicious layered cake of colors, fabric patterns (think yards and yards of poofy tuile tutus)…


…colorful accessories and irresistible toys.



Owner Paula Hoelzel opened the boutique in 1992, originally as a consignment shop. Then, after 8 years, she started stocking new merchandise as well. Today, The Purple Goose mostly carries new items from Robeez, Skip Hop, Fleurville, Bobox shoes and more. Paula says she prefers “sophisticated, colorful, and often European” clothing. If you want something unique, like a wide-eyed or sleepy owl hat, The Purple Goose is likely to carry it.


The Purple Goose is a delightful boutique with show-stopping seasonal window displays to delight the young and old alike.


And now for the giveaway… To enter, comment on this post and tell us one thing — how you’d use the gift certificate, why you like this shop, why you like the holidays in Del Ray. Not sure? Just make something up!

PRIZE: One (1) $25 gift certificate to The Purple Goose.
DEADLINE: Thursday, December 19 at 5 p.m. EST
WINNER: One lucky winner will be chosen by and notified by email. We’ll also announce the winner on this blog post and our social sites — make sure you like us on Facebook and follow us on Twitter for additional notice.
PRIZE REDEEMABLE: The winner can pick up the gift certificate at The Purple Goose located at 2005 Mt Vernon Ave in Del Ray.
TO ENTER: Comment on this post and tell us one thing — how you’d use the gift certificate, why you like this shop, why you like the holidays in Del Ray.
WHO’S ELIGIBLE: This giveaway is open to anyone who lives near the Del Ray area of Alexandria, VA, who can redeem the gift in person.

See our complete terms and conditions page for more details.


  1. The Purple Goose is a beautiful shop packed with unique kids’ stuff. I’d use the $25 to buy something and give it away.

  2. Love love love the Purple Goose. I got my daughter the most beautiful winter coat there last year and I would use the $25 to purchase a new coat for her this year.

  3. I love going into the Purple Goose because of the large and varied selection. I always feel so welcomed there. I would used the gift certificate to buy items for my grandchildren!

  4. We love the Purple Goose for shoes and sandals that are timeless and hold up to lots of wear. I would use the gift certificate for another pair!

  5. We love the Purple Goose! I would use the $25 towards some new spring shoes for my daughter!

  6. I used to go in every Wednesday afternoon while my daughter was in ballet class nearby and I never failed to find something adorable, especially baby and toddler toys, clothes, hair bow/bobs, etc. It’s a small shop, absolutely jam-packed with cuteness. A gift certificate would be great for gifts for the two friends from my office who are having babies in the spring.

  7. I adore the unique clothing eclectic-ness of the store.

  8. Where else can you find baby shoes with skulls & crossbones on them next to the most outrageously elaborate tutus? Such a great store!!

  9. I love this store! The owners are so friendly and helpful…You will always find cute and unique things here..If I won, I would use it towards buying their flowery hats and mittens for my daughters.

  10. I’d love to pick up some hair ribbons for my little girl. Her crazy mop is out of control!!!

  11. Purple Goose is my go-to for baby shower and new baby gifts. I would use it to get my good friend a gift for her new baby girl.

  12. This is my go-to for children and baby gifts. The women that work there are helpful and nice. I would use this the next time I need a gift!

  13. I remember going to the Purple Goose when I was younger with my mom! I’m so happy to be able to share the same fun experience with my son!

  14. I buy gifts for birthday parties here. It’s conveniently located and they have a great variety of products.

  15. I’ve bought something from the Purple Goose for almost all of my friend’s baby’s the past few years. I would use the gift to buy a little something for my niece.

  16. I’d use the certificate to buy my son shoes for spring!

  17. I always buy kids’ birthday gifts there. I like supporting our local businesses.

  18. The Purple Goose has a great selection of unique gifts for babies and children. I especially love that they monogram clothing in the store! If I won, I’d get my daughter a winter coat–with her monogram, of course!

  19. I would use this gift card to let my 4 little girls pick out something special for one another. The Purple Goose is such a whimsical store & my children always are amazed when we visit. Christmas in Del Rey is simply put, beautiful.

  20. We love everything in Purple Goose! The clothes, adorable accessories, shoes and you can always scoop up a great birthday present with all their toys

  21. baby needs a new pair of shoes!

  22. I love the Purple Goose because I don’t have a little girl, but I love to check out the things that I would buy if I did!

  23. I love the Purple Goose for high quality basics for my two girls – shoes, sweaters etc. I love having them in the neighborhood!

  24. I love Purple Goose. It’s my go-to spot for fun birthday gifts. If I win I’ll buy a gift for a little friend with a January birthday.